Audi cars are famed all over the world for their technological superiority over their rivals and it has produced several technological breakthroughs in the past. These innovations have propelled this behemoth of a company to straddle the auto industry with a number of great looking cars with cutting edge technology. If we look at the history of this company, we realise that the main advantage that has made this company such a powerful player in the automobile industry is its intense focus on research and development that has produced several technological breakthroughs in all the aspects of auto designing, which made its models highly competitive in the market. And from the news reports coming in, it suggests that the company has not abandoned its investment in future technologies as it gears up for new challenges.
The recent landmark judgment of the National Green Tribunal, Delhi to clean up the environment from the pollution caused by vehicles has caused a major upheaval in the car industry. The tribunal has come down heavily on the polluting diesel vehicles. This has forced many companies to rework their strategies to stay relevant in the changing environment of the marketplace. Audi, which has a slew of diesel models in India has announced its plan to introduce a range of petrol engine for its current models to reduce vehicular pollution due to diesel engines.
For starters, Audi will equip one of its premium offerings the sleek looking Audi A6 with an all-new petrol engine and subsequently will bring in petrol engines for its other models like the A3 and A8. However, Audi is planning to completely overhaul its portfolio in India by launching petrol models of all the cars in a few year time, including its sports R series and the highly profitable Q series of SUVs. Audi has chalked out a plan to provide the petrol engine option to all the models it is selling so that it can stay in the competition in the highly profitable National Capital region of Delhi that is hit by the court ruling regarding the banning of diesel engines above 2000 cc category.
The court ruling has also hurt its plan to sell used Audi cars in the NCR, Delhi that is equipped with the highly polluting diesel engines. To fine-tune its strategy in the fast-growing second-hand car market in India, Audi has initiated a series of plans. One of which is to bring in only refurbished petrol cars for its NCR, Delhi customers and shifting the diesel models to tier two and three cities which are till now out of the ambit of the ruling of the Supreme Court. It has a long-term plan of slowly phasing out the diesel models to be replaced by eco-friendly electric models in the future.