For taking the pole position in the market, Audi has taken great efforts to incorporate newer technologies in all its models. This allows it to compete with other brands in the market successfully. Among one of the steps the company has taken is to collaborate with local search engines of China like Baidu and Alibaba to provide the drivers with 3D street Maps in the local language. Another innovation the company is trying is its virtual training car concept. To make this project a success, Audi has joined hands with the tech giant ‘Oculus’. The project involves giving a 3D tour of an Audi car including the functioning of its engine through Oculus device and allows the driver to hone his driving skills while wearing a device that is connected to various sensors. This will give him a real life like experience with the added incentive of not venturing on the busy roads while he is learning to drive.
Another innovation the company is pursuing and will fructify shortly is equipping its cars with a new technology that will allow it to sync with the traffic lights. According to reports, whenever a car equipped with this technology comes near a red light, the display of the car will go blank. This will force the driver to focus his attention more on the road ahead thereby avoiding accidents.
All these technological developments will augur well both for the company as well as for its customer in the future. But what the company is doing at present also shows its desire to keep its balance sheet healthy and penetrate those virgin markets that were earlier out of bounds, due to the stiff price tags of all its models. Audi has started selling certified used Audi cars with a company’s warranty to get more and more people to buy Audi models.
This plan known as Audi’s Home plan has several dealers in India who are authorised to sell these refurbished Audi cars that are checked and certified by Audi’s engineers about their quality. The company has also provided warranty on these models so that they become attractive to the buyers. An Audi model is an amazing style statement and, if you want to own one and are on a tight budget, then this plan is ideal for you. If you are interested in buying a used Audi car, then it is advisable that you go through this route as it will allow you to purchase a car whose quality is assured by the company itself.
However, if the model you want to purchase is not available in this scheme and you wish to buy it from any second-hand car dealer, then we suggest that you go through the whole process very carefully. You should check the car physically before you buy the car. You should also go through the papers of the car carefully and look for any legal hassle the car may have faced in the past. Only after doing the due diligence it would be advisable to buy a used Audi car so that you can drive it with complete peace of mind.
The future of the auto industry is leaning towards a cleaner and more efficient engine option and any company that cannot reinvent itself towards this end will fall by the wayside. Audi, one of the top-selling brands in the car industry seems to be working towards this end, where it will slowly graduate from petrol and diesel to electric and the more futuristic hydrogen gas powered engine cars in future. A recent report on Audi’s future plans points to the fact that the company is investing heavily in its electric models and is contemplating to bring three new models of all-electric cars by the end of 2020. This step will surely strengthen its position in the cleaner fuel automobile market and allow it to face the stiff challenge that Tesla models will give it in the future.
The process of shifting the focus towards the cleaner all-electric vehicles has been speeded up in an Audi because of the heat created by the emission controversy its parent company Volkswagen faced in America and Europe that resulted in both public and government backlash for such underhand dealings. Reports suggest that the company will be launching the first model by the end of 2018 and will subsequently roll out one electric car model each year thereon. Company bosses want to bring out more than 30 electric models within 10 years after the first electric car is launched in 2018. According to company officials, they are expecting that by 2025, more than 25 percent of Audi cars sold, will be powered by an electric engine.
This figure, when translated into numbers puts it in an amazing range of 2 to 3 million cars that Audi will roll out annually with electric engines. This massive increase in electric car rollout is to be matched by increased fuel cell production that would power these models. For this, planners at Audi have decided to invest billions of Euros in building a battery manufacturing in Europe. It is learnt that Audi is testing an electric Q5 mini SUV at its Mexico plant. If it succeeds, then it will be revolutionary for bringing a new powerful SUV that not only allows you to drive an all-terrain vehicle but will entail you to do it without harming your environment.
Recent reports quoting reliable sources confirm that besides working on the electric models, the company is also investing heavily in research related to using hydrogen as an alternative fuel for its cars. Considering all these facts, it will be interesting to know how the business model of selling used Audi cars of the company fares in the future when slowly petrol and diesel vehicle will be phased from the market. The recent ruling of the Supreme Court has put a spanner in selling more diesel cars in the National Capital Region. Similarly, the international agreement on carbon emission will have a significant effect on the future business of vehicles that runs on fossil fuels.
Audi cars are famed all over the world for their technological superiority over their rivals and it has produced several technological breakthroughs in the past. These innovations have propelled this behemoth of a company to straddle the auto industry with a number of great looking cars with cutting edge technology. If we look at the history of this company, we realise that the main advantage that has made this company such a powerful player in the automobile industry is its intense focus on research and development that has produced several technological breakthroughs in all the aspects of auto designing, which made its models highly competitive in the market. And from the news reports coming in, it suggests that the company has not abandoned its investment in future technologies as it gears up for new challenges.
The recent landmark judgment of the National Green Tribunal, Delhi to clean up the environment from the pollution caused by vehicles has caused a major upheaval in the car industry. The tribunal has come down heavily on the polluting diesel vehicles. This has forced many companies to rework their strategies to stay relevant in the changing environment of the marketplace. Audi, which has a slew of diesel models in India has announced its plan to introduce a range of petrol engine for its current models to reduce vehicular pollution due to diesel engines.
For starters, Audi will equip one of its premium offerings the sleek looking Audi A6 with an all-new petrol engine and subsequently will bring in petrol engines for its other models like the A3 and A8. However, Audi is planning to completely overhaul its portfolio in India by launching petrol models of all the cars in a few year time, including its sports R series and the highly profitable Q series of SUVs. Audi has chalked out a plan to provide the petrol engine option to all the models it is selling so that it can stay in the competition in the highly profitable National Capital region of Delhi that is hit by the court ruling regarding the banning of diesel engines above 2000 cc category.
The court ruling has also hurt its plan to sell used Audi cars in the NCR, Delhi that is equipped with the highly polluting diesel engines. To fine-tune its strategy in the fast-growing second-hand car market in India, Audi has initiated a series of plans. One of which is to bring in only refurbished petrol cars for its NCR, Delhi customers and shifting the diesel models to tier two and three cities which are till now out of the ambit of the ruling of the Supreme Court. It has a long-term plan of slowly phasing out the diesel models to be replaced by eco-friendly electric models in the future.